The talk, Swedish Fashion Now, focused on new Swedish design talent challenging the stereotypical picture of Scandinavian fashion as blonde, functional and minimal and highlighted the Swedish designs showcased at London Fashion Week AW15 (20–24 February 2015).

The talk outlined this progression, pointing out key factors and important events, in order to not only understand Swedish fashion in its contemporary context, but also discuss how it may evolve in the future.

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The Fashion and Textile Museum