Photo: Academy Awards®, 1959 © University of California, UCLA Library
Photo: Academy Awards®, 1959 © University of California, UCLA Library

The Academy Awards®’ red carpet event is, arguably, the biggest fashion show in media culture. Its capacity to unite high-end fashion brands with the most acclaimed celebrities in the world attracts millions of viewers, and its fashion “Best-” and “Worst-” Dressed are replicated ad nauseam through media outlets around the globe. The red-carpet phenomenon achieved such magnitude in contemporary popular culture that the so-called “award season” functions as a fashion build-up to the largest event in Hollywood: The Oscars®.

The connections between Hollywood and the fashion industry predate the inception of the ceremony; however, this pseudo-event epitomizes such liaison. This dissertation focuses on several historical constellations, accounting for the influence of media shifts, the changes in the industries’ approach, the public relations dynamics of the event, and the role of key players disseminating fashion discourses in relation to Hollywood. By delving into primary sources and tracing discourses of fashion, stardom, and celebrity surrounding the event, this study sheds light on how the red-carpet gained such an unrivaled status, functioning as a marquee for fashion branding and for celebrity endorsement.

Further details (in Swedish):

Mer om disputationsprovet för avläggande av doktorsexamen i modevetenskap

Professor Mary Desjardins, Dartmouth College


  • Professor Miyase Christensen, Stockholms universitet
  • Professor Jacob Östberg, Stockholms universitet 
  • Professor Pamela Church Gibson, London College of Fashion 
  • Suppleant: Professor Donald Crafton, University of Notre Dame.

Professor Maaret Koskinen, Stockholms universitet.  

Professor Jan Olsson som även kommer att närvara vid överläggningarna.

Photo: Crowd lining street under the marquee of the Pantages Theater at the 31st Academy Awards in 1959. Source: Los Angeles Times Photographic Archive , UCLA Library. Copyright Regents of the University of California, UCLA Library. The work is licensed under a Creative Commons Attribution 4.0 International License

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